The big multi-billion-greenback skincare and cosmetics industry has a solution to each trouble, but how powerful are mass-produced lotions and creams in handling situations, which might be particular because of the wide variety of clients of such merchandise?
But in this era-driven age, a (customized) strategy to this isn’t a long way away. Take, as an instance, Hyderabad-based totally SkinKraft. Conceptualized in 2017, the startup has begun retailing online in mid-2018, offering a customized skincare regime for Indian ladies.
Chaitanya Nallan, CEO, SkinKraft, says,
“SkinKraft turned into born out of simple truths about the current skincare industry: first, women trying to find even fundamental skincare merchandise are frequently stuck in an unrewarding cycle of experimentation. And second, despite developing degrees of frustration among their purchasers, skincare manufacturers maintain to churn out established formulations catering to the mass market. This led us to installation SkinKraft.”
The startup has already assisted over 4 lakh girls with their pores and skin worries up to now.
The skinny on information-pushed customization
So, what does records-driven customization entail in skincare? Through a holistic evaluation of the client’s skin, like a dermatologist evaluation, SkinKraft analyses her current skin requirements and creates a pore and skin profile.
Based on this, a detailed analysis charts out the problem regions and the ingredients required to control them. A customized skincare regimen is then recommended to the purchaser, which includes components corresponding to the precise necessities, as mentioned in the consumer’s skin profile.
“Data is at the core of SkinKraft – for the primary time a beauty product has been designed driven using facts,” adds Chaitanya.
The startup has its base in Hyderabad and Bengaluru. “Hyderabad, because it’s a first-rate pharma base and offers us an awesome useful resource for formula. Bengaluru, because of its robust tech foundation. We study records and discern out a way to make higher merchandise, and for that, we want facts engineers; Bengaluru is the first-rate hub for that,” the CEO says.
SkinKraft changed into Chaitanya, Veerendra Shivhare (CTO), and Sangram Simha (CMO).
Chaitanya, an alumnus of IIT, Kharagpur and International School of Business (ISB), Hyderabad, has a decade-long experience building and developing excessive-performance tech startups, which includes India’s first permission-driven mobile advertising platform organization manager. Veerendra is a generation entrepreneur with nearly two long revelations in tech startups, cell technology, approach, and innovation.
Chaitanya and Veer have labored collectively inside the beyond at ginger and Infosys. They met Sangram, ex-Marketing Head at Caratlane in 2012 whilst he changed into already constructing Stylecraze, part of IncNut, SkinKraft’s figure company.
IncNut Digital is a global media employer focused on ladies’ beauty, health, and parenting.
Apart from SkinKraft, Stylecraze.Com, a web splendor, and a well-being network, IncNut also runs MomJunction (a portal on being pregnant and parenting) and Vedix (a customized ayurvedic hair care line).
To begin with, cut, secured a seed round of Rs 50 lakh from Venture East in 2013. In 2018, the Japanese conglomerate logo I style received Venture East’s stake for Rs 28 crore.
What’s in a SkinKraft box?
Once the purchaser visits the internet site, they’re directed to a ‘skinID’ questionnaire designed using a dermatologist. It then recommends a 3-step customized habitual complete with a cleanser, a moisturizer, and pores and skin difficulty-specific product addressing their number one subject. The routine kit begins at Rs 999.
SkinKraft caters to normal complexion issues together with dark spots, dark patches, skin lightening/tanning, and acne. The formulations consider the skin types – every day, oily, mixture, and dry, similarly to the current skin health markers found out in the questionnaire and related to the consumer’s lifestyle. The enterprise then customizes every package in keeping with the character’s desires.
The startup claims that its products are gentle on the pores and skin and are free of dangerous chemical compounds and irritants, including parabens, phthalates, SLS, and formaldehyde. The merchandise is also cruelty-free and is ethically synthetic.
