The concept of Evidence-Based Medicine (EBM) is fundamental for every pharmaceutical company.
Considering that healthcare personnel (HCP) are the target group of such content, pharmaceutical companies cannot afford to make even the slightest mistake during medical content creation. However, producing high-quality and engaging evidence-based medical materials is a daily challenge for most enterprises. Why is it so difficult to create extraordinary medical content? Let’s analyze it together.
Medical specialists are not trained medical copywriters
Pharmaceutical companies want and need their content to be developed by top medical specialists. In an ideal world, each marketing piece would be created by an expert, backed by EBM, submitted on time, and extremely well written. However, it is challenging to find someone who excels at medical content creation skills, has the technical copywriting experience and actively works in the clinical field at the same time.
Solution: An excellent medical expert is rarely a proficient medical copywriter. For this reason, cooperating with professional medical media agencies, such as Brandmed, is something you must consider. This way, you can rest assured that the medical content produced for your company will be of the highest quality. Our team of trained medical specialists, experienced in developing complex EBM content, would be happy to unburden your staff.
More EBM content = higher demand for medical resources
The growth of every pharmaceutical company is associated with increasing demands for promotion – and information-based content. Sooner or later, the concerted effort of one or two medical specialists might turn out to be insufficient to satisfy your needs, especially if they work for you as freelancers. If you don’t tailor the resources to the company’s scale, you might end up with content lacking in amount, quality, or both.
Solution: Instead of cooperating with individual freelancers, invest in the medical content writing company! It will pay off sooner than you think. Not only will you get more EBM content, but you won’t have to worry about its quality or management. A dedicated project manager will take care of the communication and coordination, while a team of professional medical copywriters will regularly provide the necessary materials. Our graphic designers will support the medical content with unique visuals, promoting and complying with the company’s image. Think about it: if you decide to work with an average agency, the final content might lack the imperative medical expertise.
Furthermore, freelance physicians offering copy preparation can’t provide you with a beautiful design. Brandmed team is a perfect combination of highly experienced medical copywriters and uniquely talented graphic designers. Medical content creation company saves you time and money!
The basis of medical copywriting – references
Medical content distributed by pharmaceutical companies has to meet specific requirements; especially, when developing a reference base. It has to be evidence-based and in line with internal guidelines and regulations. Neglect in this area results in numerous iterations and unnecessarily prolongs the process of medical department approval.
Solution: To create high-quality Evidence Based Medicine content, it is worth assigning the task to people experienced in medical copywriting. Our team has developed high standards for medical content writing services: building a reference base, cross-checking, and revising all materials prepared for pharmaceutical companies.
To sum up, if you struggle with EBM content creation but want to strive for the highest quality, you should invest in a team of experienced medical copywriters with a clinical background. Delegating this process to an external team does not mean you lose control; it means you care about your company’s image and want the best tools to create and maintain it. Our team will develop, validate and manage your medical content professionally. Want a full package? Contact us! – www.brandmed.com
